TACO'RITAS 2025

May 4, 2025

BERGLUND CENTER

Ticket Prices: $49 (VIP - details below), $12 (Margarita Tasting), $9 (General Admission)

General Admission $9 - entry only, Children 12 & Under Free Admission

Margarita Drink Tastings Only (up to 5 samples) $12 (available for purchase day of the event at the drink stand) *does not include Admission. Tastings only*

Live Music by Queen of Tejano and Chupacabras!
Event Start time: 10:30AM (VIP ENTRY) / 12PM -5 PM

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Thank you to our sponsors!

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About Taco'Ritas! Celebrate with us on Cinco de Mayo, with live Latin music, salsa dancing, margaritas, and of course….TACOS from your favorite local Roanoke restaurants and food trucks! Choose a variety of experiences, from the ultimate VIP Package to a Margarita Tastings ticket. This year, our Zona para Niños (Kids Zone) will return with activities centered on family fun!

Get ready for the biggest celebration yet! Taco‘Ritas Festival returns to Berglund Center for its third year, and everything’s bigger — from the margaritas to the fun! The vibrant and festive atmosphere will see even more fun this year with having the Festival at Berglund Center; allowing the festival to be indoors in the event of rain. With the success of its 2nd year, Taco‘Ritas has become a must-attend celebration, promising an even BIGGER celebration this year with the best news yet – BIGGER MARGARITAS & MUCH MORE VENDORS! Get ready to savor the flavors, feel the fiesta, and join us in making Taco‘Ritas 2025 an unforgettable celebration of Cinco de Mayo!

VIP Package $49     (sales end 5/2 at 5pm)

*1 1/2  hour early access (10:30am)

*Exclusive VIP Only Area

*Exclusive VIP Necklace

*2 Tacos

*1 Margarita Tasting Flight

*Exclusive Margarita purchase line and exclusive to VIP Margarita flavor!

*Exclusive Premium Tequila Cash Bar

*Unlimited Chips & Salsa bar 

 

KNOW BEFORE YOU GO TIPS:

  • You may bring chairs (bringing chairs is encouraged) and umbrellas
  • The festival is dog friendly - Dogs must be leashed.
  • You may bring an unopened water into the festival

 

Event Schedule: (Subject to change)

10:30 AM - VIP Early Entry

12:00 PM - 1:00 PM - Gates Open / Live Music: Chupacabras

1:00 PM - 1:30 PM - Miss Taco'Ritas and Miss Tiny Taco Contests

1:30 PM - 2:30 PM - Live Music: Queen of Tejano

2:30 PM - 2:45 PM - Taco Eating Contest sponsored by Renewal by Andersen

2:45 PM - 3:10 PM - Live Salsa Dancing by Salsa Roanoke

3:10 PM - 4:00 PM - Live Music: Chupacabras

4:10 PM - 5:00 PM - Live Music: Queen of Tejano

 

CONTESTS:

  • Miss Taco'Ritas 2025 & Miss Tiny Taco 2025
  • El Sabor Supremo Award ("The Supreme Flavor" - Food Vendor Award)
  • Taco Eating Contest sponsored by Renewal by Andersen

 

2025 VENDORS! (Subject to change)

Food

Martin's Downtown

El Gordo

Leo's Catering

Empanada Nirvana

Diablos Tacos

Birrieria La Vaca

Fonda Hernandez

Cabo Fish Taco Truck

Dessert

The Rad Shack

Frosty Softy

Get Glazed

Hangrcy

Drinks

Berglund Center (Soft Drinks, Water, All alcohol)

The Lemonade Girls (Various Lemonades)

Frosty Softy (Bubble Teas)

Shopping

Stitch Therapy

Sweet Jesus Salsa Co.

Spice Titan

Fermented Fire Hot Sauce

Farm to Table Food Services

Peacock Perch Creations

Gormet Dips by Lister Farms

Rumpelstiltskin's LLC - Custom Jewelry

Traumatism Art

Meadows Mountain

Entertainment & Cultural Advocates

April Yopp Art - Facepainting

DJ Flex Photobooth Experience

Kind Fairy Glitter Tattoos, Coloring, & Crafts

Local Colors

Salsa Noke

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Featured Events

Berglund Performing Arts Theatre

BUY THURSDAY TICKETS (JUNE 25)

BUY FRIDAY TICKETS (JUNE 26)

BUY SATURDAY TICKETS (JUNE 27)

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See the competition for more than $80,000 in scholarships! 24 young ladies ages 14-17 will compete for the title of Miss Virginia’s Teen. 30 ladies ages 18-27 will compete for the Miss Virginia crown. Both winners will represent the Commonwealth in the September, 2026, Miss America and Miss America’s Teen Competitions in West Palm Beach, Florida, September 1 – 6.

Now in its 91st year, Miss Virginia is part of Miss America, one of the largest service and scholarship organizations for young women in the world. Four Miss Virginias have been crowned Miss America and one Miss Virginia’s Teen titleholder has won the national competition in that age group.

The competition is an annual tradition in Roanoke. We hope you’ll join us for all of the glitz, glam, and exciting entertainment!

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About Twin Valleys Roller Derby

Southwest Virginia's Premier Roller Derby League

We are a member owned and operated non-profit organization dedicated to developing and promoting the sport of roller derby in Southwest Virginia. We strive to empower all individuals who participate to achieve a positive self-image and to increase their physical conditioning. We are dedicated to our sport and our community. 

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BERGLUND COLISEUM

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ROANOKE! All Elite Wrestling is making its return this summer with AEW Collision at the Berglund Center on Saturday, July 11th. Be a part of the action and witness the best wrestling, LIVE!

AEW Collision: Roanoke

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Berglund Center Coliseum

SOLD OUT!

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Ticket Prices: $74.50 / $74.50 / $69.50 / $59.50 / $49.50 / $39.50

Doors 6:30 PM / Show 7:30 PM

Raised in Michigan and now based in Nashville, Billy Strings is known as one of music’s most compelling artists. Acclaimed for his boundary-pushing musicianship and dynamic live performances, Strings’ latest studio album, Highway Prayers—produced with Jon Brion (Fiona Apple, Mac Miller, Aimee Mann)—debuted at #1 on Billboard’s all-genre Top Album Sales chart, becoming the first bluegrass record in 22 years to achieve the feat. The album has been widely celebrated, with GQ calling Strings “the hottest roots-music phenomenon in decades” and Pitchfork praising him as “the bluegrass wunderkind [who] expands his palette, exploring new textures and emotional registers while staying true to his beloved genre.”

Following Highway Prayers, Strings released an exclusive Apple Music Nashville Sessions EP as well as Live at the Legion, a surprise collaborative album with renowned guitarist Bryan Sutton containing 20 traditional bluegrass and folk songs recorded live at Nashville’s American Legion Post 82. Since his 2017 debut, Strings has earned widespread recognition, including two Grammy Awards for Best Bluegrass Album, back-to-back Artist of the Year at the Americana Music Awards, Entertainer of the Year at the International Bluegrass Music Awards three years running, Best New Headliner at the 2022 Pollstar Awards and Breakthrough Artist of the Pandemic at the 2021 Pollstar Awards. Known for his electric live shows, Strings has performed countless sold-out dates worldwide and will continue to tour through this winter, including headline dates across the U.S., U.K. and Europe.

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Berglund Performing Arts Theatre

SHOWTIME: 7:30 PM

TICKET PRICES: (Plus Taxes and Fees) 62.75, 82.75, 102.75, 132.76

 

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One of the most popular artists in modern country music, Vince Gill is famous for his top-notch songwriting, world-class guitar playing and warm, soaring tenor, all wrapped up in a quick and easy wit. Gill achieved his big breakthrough in 1990 with “When I Call Your Name,” which won both the Country Music Association’s (CMA) Single and Song of the Year awards as well as a Grammy for Best Country Vocal Performance, Male. In total, Gill has won 18 CMA Awards, 22 Grammy Awards, and 8 Academy of Country Music Awards and in 2025 was presented with the CMA Willie Nelson Lifetime Achievement Award.

In 1991, Gill was invited to become a member of the Grand Ole Opry and in 2007 was inducted into the Country Music Hall of Fame. In 2012 he was honored with a star on the Hollywood Walk of Fame. A gifted songwriter, Gill’s compositions earned him entry into the Nashville Songwriters Hall of Fame in 2005 and the prestigious BMI Icon award in 2014. Throughout his career, he has released 21 albums, sold over 30 million albums, and charted 45 singles. In 2022, Gill was inducted into the Musicians Hall of Fame. 

Always considering himself a musician above all else, Gill has over the years been a part of some iconic bands, including Pure Prairie League, The Notorious Cherry Bombs, and The Time Jumpers. In 2017, Gill was asked to join the Eagles on the road, and he continues to be a part of that historic band’s tour. 2025 marked the 50th anniversary of Gill leaving home to pursue a career in music. To honor that milestone, he signed a lifetime recording contract with his longstanding label MCA and is releasing an EP series of brand-new music every month for a year, titled 50 Years from Home.

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