TACO'RITAS 2025
BERGLUND CENTER
Ticket Prices: $49 (VIP - details below), $12 (Margarita Tasting), $9 (General Admission)
General Admission $9 - entry only, Children 12 & Under Free Admission
Margarita Drink Tastings Only (up to 5 samples) $12 (available for purchase day of the event at the drink stand) *does not include Admission. Tastings only*
Live Music by Queen of Tejano and Chupacabras!
Event Start time: 10:30AM (VIP ENTRY) / 12PM -5 PM
Thank you to our sponsors!
About Taco'Ritas! Celebrate with us on Cinco de Mayo, with live Latin music, salsa dancing, margaritas, and of course….TACOS from your favorite local Roanoke restaurants and food trucks! Choose a variety of experiences, from the ultimate VIP Package to a Margarita Tastings ticket. This year, our Zona para Niños (Kids Zone) will return with activities centered on family fun!
Get ready for the biggest celebration yet! Taco‘Ritas Festival returns to Berglund Center for its third year, and everything’s bigger — from the margaritas to the fun! The vibrant and festive atmosphere will see even more fun this year with having the Festival at Berglund Center; allowing the festival to be indoors in the event of rain. With the success of its 2nd year, Taco‘Ritas has become a must-attend celebration, promising an even BIGGER celebration this year with the best news yet – BIGGER MARGARITAS & MUCH MORE VENDORS! Get ready to savor the flavors, feel the fiesta, and join us in making Taco‘Ritas 2025 an unforgettable celebration of Cinco de Mayo!
VIP Package $49 (sales end 5/2 at 5pm)
*1 1/2 hour early access (10:30am)
*Exclusive VIP Only Area
*Exclusive VIP Necklace
*2 Tacos
*1 Margarita Tasting Flight
*Exclusive Margarita purchase line and exclusive to VIP Margarita flavor!
*Exclusive Premium Tequila Cash Bar
*Unlimited Chips & Salsa bar
KNOW BEFORE YOU GO TIPS:
- You may bring chairs (bringing chairs is encouraged) and umbrellas
- The festival is dog friendly - Dogs must be leashed.
- You may bring an unopened water into the festival
Event Schedule: (Subject to change)
10:30 AM - VIP Early Entry
12:00 PM - 1:00 PM - Gates Open / Live Music: Chupacabras
1:00 PM - 1:30 PM - Miss Taco'Ritas and Miss Tiny Taco Contests
1:30 PM - 2:30 PM - Live Music: Queen of Tejano
2:30 PM - 2:45 PM - Taco Eating Contest sponsored by Renewal by Andersen
2:45 PM - 3:10 PM - Live Salsa Dancing by Salsa Roanoke
3:10 PM - 4:00 PM - Live Music: Chupacabras
4:10 PM - 5:00 PM - Live Music: Queen of Tejano
CONTESTS:
- Miss Taco'Ritas 2025 & Miss Tiny Taco 2025
- El Sabor Supremo Award ("The Supreme Flavor" - Food Vendor Award)
- Taco Eating Contest sponsored by Renewal by Andersen
2025 VENDORS! (Subject to change)
Food
Martin's Downtown
El Gordo
Leo's Catering
Empanada Nirvana
Diablos Tacos
Birrieria La Vaca
Fonda Hernandez
Cabo Fish Taco Truck
Dessert
The Rad Shack
Frosty Softy
Get Glazed
Hangrcy
Drinks
Berglund Center (Soft Drinks, Water, All alcohol)
The Lemonade Girls (Various Lemonades)
Frosty Softy (Bubble Teas)
Shopping
Stitch Therapy
Sweet Jesus Salsa Co.
Spice Titan
Fermented Fire Hot Sauce
Farm to Table Food Services
Peacock Perch Creations
Gormet Dips by Lister Farms
Rumpelstiltskin's LLC - Custom Jewelry
Traumatism Art
Meadows Mountain
Entertainment & Cultural Advocates
April Yopp Art - Facepainting
DJ Flex Photobooth Experience
Kind Fairy Glitter Tattoos, Coloring, & Crafts
Local Colors
Salsa Noke
Featured Events
Berglund Performing Arts Theatre
SHOWTIME: 8 PM
Six-time Grammy Award-winning singer/songwriter Jason Isbell is one of the most respected and celebrated artists of his generation. The North Alabama native possesses an incredible penchant for identifying and articulating some of the deepest, yet simplest, human emotions, and turning them into beautiful poetry through song. Isbell sings of the everyday human condition with thoughtful, heartfelt, and sometimes brutal honesty.
After releasing multiple critically-acclaimed albums, appearing in an Academy Award-nominated film, Killers of the Flower Moon, and touring the world with his band, the 400 Unit, Isbell began 2025 with a change of pace. A solo record. Simply Isbell and his voice and an acoustic guitar, an all-mahogany 1940 Martin 0-17. Recorded at Electric Lady Studios in NYC, ‘Foxes in the Snow’ further demonstrates his pure talent as a songwriter and musician. As Stereogum so aptly put it, "the barebones intimacy recenters the artist behind the persona and serves as a reminder that this guy can write a damn song."
Berglund Center
EARLY BIRD ENDS JUNE 1ST
PURCHASE EARLY BIRD WEEKEND PASSES
PURCHASE WEEKEND PARKING
PURCHASE SATURDAY TICKETS
PURCHASE SATURDAY PARKING PASS
PURCHASE SUNDAY TICKETS
PURCHASE SUNDAY PARKING PASS
Get ready, Roanoke! Big Lick Comic Con is bringing its unique blend of comic culture, entertainment, and positivity!
Join us for two unforgettable days filled with incredible exhibitors, guests, artists, cosplay, gaming, vendors, and more.
Whether you’re a hardcore comic book fan, a movie buff, or just looking for family-friendly entertainment, there’s something for everyone at this exciting new celebration. Dive into an immersive world of fandom with panel discussions, meet-and-greets, autograph sessions, and hard to find collectibles and merchandise.
For more information, visit Big Lick Comic Con
SATURDAY PHOTO OPS:
Ron Simmons - https://www.ticketmaster.com/event/010064B4B99758DC
Lex Lugar - https://www.ticketmaster.com/event/010064B4BB106050
Jeff Hardy - https://www.ticketmaster.com/event/010064B4BC336521
Matt Hardy - https://www.ticketmaster.com/event/010064B4D1D8B97F
The Hardy Boyz - https://www.ticketmaster.com/event/010064B4D4A1C43B
Laz Alonso - https://www.ticketmaster.com/event/010064B6ACE8F6A7
Jessie T Usher -https://www.ticketmaster.com/event/010064B6B2C8148C
James Pax - https://www.ticketmaster.com/event/01006496F1A37C57
Thomas Ian Nicolas - https://www.ticketmaster.com/event/01006496F4298995
The Boys Reunion - Ft. Laz Alonzo & Jessie T. Usher - https://www.ticketmaster.com/event/01006496DB4617F2
Bruce Kulick - https://www.ticketmaster.com/event/01006496F58D904B
Good Witch Reunion with Catherine Bell & Chris Potter - https://www.ticketmaster.com/event/010064D9923AAC40
Catherine Bell - https://www.ticketmaster.com/event/010064D991F9AC1E
Chris Potter - https://www.ticketmaster.com/event/010064D9928DAD95
SUNDAY PHOTO OPS:
Ron Simmons - https://www.ticketmaster.com/event/010064B4BA3B5BD4
Lex Lugar - https://www.ticketmaster.com/event/010064B4BB6F61D8
Jeff Hardy - https://www.ticketmaster.com/event/010064B4BC8766FE
Matt Hardy - https://www.ticketmaster.com/event/010064B4EA801F0F
The Hardy Boyz - https://www.ticketmaster.com/event/010064B4D516C7A0
Laz Alonso - https://www.ticketmaster.com/event/010064B6AE75FBB8
Jessie T Usher - https://www.ticketmaster.com/event/010064B6B36C1885
Bruce Kulick - https://www.ticketmaster.com/event/01006496F5A79092
James Pax - https://www.ticketmaster.com/event/01006496F5F79224
Thomas Ian Nicolas - https://www.ticketmaster.com/event/01006496F6319361
Good Witch Reunion with Catherine Bell & Chris Potter - https://www.ticketmaster.com/event/010064D993ADB1E6
Catherine Bell - https://www.ticketmaster.com/event/010064D9931FAF78
BERGLUND PERFORMING ARTS THEATRE
Show time: 4:00 PM
Leanne Morgan rose to prominence with her debut Netflix special I’m Every Woman, showcasing her signature blend of relatable humor and Southern charm. Since early 2023, the special has become Netflix’s most-viewed stand-up special from a female comedian globally, cementing Morgan’s breakout success after more than 25 years on the road building a devoted fanbase.
That momentum quickly translated to the stage. In the first six months of her Just Getting Started tour, Morgan sold more than 100,000 tickets, headlining prestigious venues including the Chicago Theatre, American Airlines Arena, and Nashville's iconic Ryman Auditorium in her native Tennessee. Her seamless transition from intimate comedy clubs to large-scale theaters and arenas affirmed her status as a major force in stand-up.
Morgan’s second Netflix special, Unspeakable Things, premiered on November 4, 2025, debuting at #1 worldwide. The special earned a 2026 Critics' Choice Association nomination for Best Comedy Special and won a 2026 Gracie Award, further cementing her growing industry recognition. It marks the second of multiple planned hour-long specials for Netflix.
A native of rural Tennessee, Morgan has built her career on finding humor in the everyday family life, marriage, and the unexpected twists of getting older. Her warm, candid storytelling and sharp observational style continue to resonate with audiences across generations.
In September 2024, Morgan released her debut book, What in the World?!, published by Random House / Convergent, which quickly became a New York Times bestseller. Expanding her creative footprint even further, she stars in her own Netflix sitcom Leanne, created in partnership with acclaimed producer Chuck Lorre. The 16-episode, multi-camera comedy premiered July 31, 2025, and debuted in Netflix’s Global Top 10. Inspired by her stand-up, the series follows a woman rebuilding her life after an unexpected divorce, blending humor and heart in equal measure. The show is currently in production on its second season.
Morgan’s rising influence has been widely recognized across the industry, including being named The Hollywood Reporter’s 2025 100 Most Powerful Women in Entertainment. She also appears in the Amazon Prime Video Feature You’re Cordially Invited, starring alongside Will Ferrell and Reese Witherspoon.
Despite her busy schedule, Morgan remains grounded, cherishing precious moments with her husband, three children, grandbabies, and beloved beagle in Knoxville, Tennessee.
Official Website: https://www.leannemorgan.com/
Official Facebook: https://www.facebook.com/leannemorgancomedy
Official X: https://x.com/LeanneComedy
Official Instagram: https://www.instagram.com/leannemorgancomedy
Official TikTok: https://www.tiktok.com/@leannemorgancomedy?lang=en
Official YouTube: https://www.youtube.com/c/LeanneMorganComedy